Fractional CMO
I’m a fractional CMO, a part-time marketing lead. I work with several businesses at once, so your marketing can be led by an experienced professional for a fraction of what a full-time marketing lead and their team would cost.
Growing businesses
When sales are growing but marketing happens ad hoc: no clear plan, no priorities and nobody accountable for it.
No marketing lead in the team
When there is no marketing lead and the founder has to make every decision on advertising, the website or content.
A fresh perspective
When agencies or freelancers deliver the work, but nobody keeps an eye on the overall direction and results.
- 01
Strategy and priorities
We clarify business goals, the market and audiences, and turn that into a clear marketing strategy and priorities for the year.
- 02
Plans and budget
I prepare communication and campaign plans, allocate the budget across channels and define how success will be measured.
- 03
Leading the team and suppliers
I lead designers, advertising specialists, copywriters and developers: I set the tasks and check quality and deadlines.
- 04
Campaign oversight
I monitor how advertising, the website and newsletters perform, and decide with you what to change or stop.
- 05
Reports and decisions
I present results regularly in plain language and recommend the next steps.
Conversation
We discuss your business, goals and current marketing situation. The first conversation is free and without obligation.
Review
I review what is already being done and find where the most is being lost.
Plan
We agree on priorities, scope, monthly workload and price.
Leadership
I work as part of your team: we stay in touch, review results and adjust the plan.
Questions and answers
How is a fractional CMO different from a marketing agency?
An agency usually delivers the work, while a fractional CMO is accountable for it: sets the direction, selects suppliers, and checks quality and results. I can work alongside your existing agencies or specialists.
How much time per month will it take?
It depends on your needs. We usually agree on a set monthly workload, which can be increased or reduced as the situation changes.
How much does it cost?
The price depends on the scope of work. After the first conversation I send a proposal with a specific price and timeline.
Is it suitable for a small business?
Yes. This service is designed for businesses that do not yet have a full-time marketing lead.
Can you also take over delivery?
Yes. When needed, advertising, content, design and development are handled by my long-standing team of freelance professionals.
Get in touch
Let’s talk about your business needs.
The first conversation is free and without obligation.