Brand platform: where to start
What needs to be clear about the business before a logo and visuals are made.
Identity. Strategy. Growth.
Because your brand matters
I’m Nomeda, founder of BRAND MATTERS, a marketing studio. Together with a long-standing team of freelance professionals we create brands and prepare marketing strategies and communication plans, and take over delivery when needed.
Services
Branding
We create brands and help them reach their full potential. We first define the core of the brand and where it needs to stand out, and only then decide how to present it to the audience.
- Brand platform and positioning
- Logo and visual identity
- Design and visuals
- Tone of voice and brand guidelines
- Storytelling-led campaigns
Marketing
From strategy to your next campaign: we find the right solutions to your communication challenges and define clearly what to say, to whom and where.
- Situation, market and competitor analysis
- Marketing strategy
- Communication idea and concept
- Marketing communication plans
- Campaign planning and guidelines
- Aligning traditional and digital channels
- Positioning
- Preparation of marketing plans and budgets
- Consulting
Digital
Without digital channels it is impossible to build a reliable presence today. We plan, build and run everything it takes, from advertising and search to websites and newsletters.
Google Ads: Search, Display and YouTube
Search, Display and YouTube advertising, as well as Shopping and Performance Max campaigns, designed to maximise visibility, efficiency and high-intent acquisition.
Capture high-intent demand
Search campaigns structured around how your customers actually search, so you appear at the moment they are ready to act.
Shopping and Performance Max, done properly
Optimised product feeds, considered asset groups and clear signals that keep automated campaigns efficient and on-brand.
Protect and grow your brand terms
We defend branded search against competitors and resellers while expanding into the category terms that bring in new customers.
- ChatGPT advertising
- SEO and GEO: search and AI answer optimisation
- E-commerce campaigns
- Online store and Etsy platform analysis
- Website design and development
Newsletter marketing
Lifecycle campaigns, segmentation and automation that strengthen customer relationships, encourage repeat purchases and increase customer value.
Strategy and automated flows
A retention plan built around how your customers buy. Welcome, abandoned basket, post-purchase and win-back flows run automatically in the background.
Segmentation and personalisation
Each customer receives the message that suits them, based on what they browsed, bought and engaged with, rather than the same email as everyone else.
Design and copy
Email templates, visuals and copy that look and sound like the rest of your brand, and that your team can keep using.
Testing and reporting
A/B testing, deliverability and monthly reports with clear numbers: what email contributes and what to do next.
- Analytics and reporting
Industries we have worked in
BeautyHealth and wellnessFood and beveragesRetailTechnologyFinancial servicesOnline stores
A deliberately small studio
You work with the same experienced team throughout, from strategy to campaign delivery. No middlemen and no handing the project from one person to another.
One point of contact
I coordinate the whole project, so you do not have to juggle several people and responsibility is clear.
A specialist for every task
Design is made by a designer, advertising is run by an advertising specialist, copy is written by a copywriter.
A team built around the project
We do exactly what you need, from situation analysis to a full marketing strategy and marketing communication plans. We bring in only the specialists required, so you do not pay for agency overhead.
How we build a brand
- 01
Discover opportunities
Before setting out, it is important to understand the surroundings and how people behave. We map your market, competitors and audiences, and turn their needs, expectations, frustrations and goals into insights that keep you relevant and secure the future of your business.
- 02
Set your direction
Based on these insights, we align your offering with market demand and develop realistic, compelling positioning routes. Positioning is the source of the core elements of a brand strategy: the promise, value proposition, values or purpose. If you are considering a new name, this is where we define the criteria it should meet.
- 03
Develop the concept
We turn the strategy into visuals and words. If strategy is the story, design and tone of voice are the storytelling. We build prototypes that make the differences between your options clear: each shows how the positioning looks and sounds. This is how we choose the final concept for the visual identity, key message and pay-off. If you need a new name, we develop it at this stage.
- 04
Create the experience
We turn a clear concept into a complete brand experience. The strategy is put into practice across your activities, internal and external: brand elements, materials and tools. With the right tools at the right time, the brand stays consistent in any channel and on any occasion, which helps it stand out in the market.
How we work together
Conversation
We find out your business goals, situation and challenges.
Proposal
We provide a clear scope of work, price and timeline.
Delivery
We work in stages and review every result with you.
Results
We track the metrics, report, and improve what works.
Who is behind BRAND MATTERSAbout
[Photo of Nomeda]
Nomeda
Founder. Strategist. Practitioner.
Marketing is my profession and my daily work. I help businesses define clearly who they are and communicate it consistently, so that the business is visible, the products are clearly understood and the investment in marketing pays off.
I lead every project personally, and delivery is supported by a long-standing team of freelance professionals: designers, advertising specialists, copywriters and content creators, developers.
Need a marketing strategist who delivers the plan and takes responsibility for the tactical actions and their results?
I’m a fractional CMO, a part-time marketing lead. I work with several businesses at once, so you get the benefit of my knowledge and 20+ years of experience for a fraction of what a full-time marketing lead and their team would cost.
Get in touchArticles
On brands, marketing and the decisions we come across in our work.
A one-page marketing plan
How to plan what to say, to whom and where over the year.
Why one email for everyone does not work
The basics of segmentation in newsletter marketing.
Questions and answers
How much do your services cost?
The price depends on the scope of work. After the first conversation we send a proposal with a specific price and timeline.
Is the advertising budget included in the price?
No. You pay the advertising budget directly to the platforms, and we are responsible for planning, creating and managing the campaigns.
Can I order just one service?
Yes. You can order, for example, only social media content creation and publishing, or any other services as you need them.
Why is it worth starting with strategy?
Strategy makes sure that content, advertising, website and newsletters speak with one voice and work towards the same goal. Without it every decision is made separately and the budget gets scattered.
Who will work on my project?
I, Nomeda, lead the project personally. Design, advertising, content and development are handled by a long-standing team of freelance professionals.
Who owns what is created?
You do. All files created, advertising accounts and access remain your property.
Contact
Get in touch
Let’s talk about your business needs.
The first conversation is free and without obligation.
Social
Social media is usually a key part of a marketing strategy. We follow trends and data continuously, so we create content that catches your audience’s attention.
Content creation and publishing+
Platform-specific strategy, planning and publishing designed around your audience, brand and content pillars.
Organic social media strategy
A strategy built around your brand, audience and goals, defining what to say, where to say it and how to build a consistent presence.
Content planning and publishing
We plan, create and publish content that reflects your brand’s identity and gives your audience something they want to spend time with.
Platform-specific management
We tailor content and publishing to how people use each platform.
Meta advertising+
Campaigns designed around audience behaviour, platform-native formats and continuous optimisation.
Audiences built for value
We use first-party data, lookalikes and interest signals to reach the people most likely to buy and return, not simply the cheapest impressions.
Creative made for the feed
Platform-native ads designed to stop the scroll while staying true to the brand.
Testing that compounds
We continuously test audiences, creative and offers, and shift budget towards what performs best.