Brand development
We create brands and help them reach their full potential. First we clarify what your brand is about and how it should stand out, and only then do we choose how to present it to your audience.
A new business
When you are launching a new business or product and want it to be clear and memorable from day one.
A brand in transition
When the business has outgrown its brand, or the audience or offering has changed while the look and message have not.
A brand that blends in
When customers confuse you with competitors and it is hard to explain how you are different.
- 01
Brand platform and positioning
A clear promise, value proposition, values or purpose that every other decision is built on.
- 02
Logo and visual identity
A logo, colours, typography and other elements that are recognisable in any channel.
- 03
Design and visuals
The materials and tools the brand lives with every day, from the website to print.
- 04
Tone of voice and brand guidelines
A written description of how the brand speaks and looks, so everyone who uses it stays consistent.
- 05
Story-led campaigns
Campaigns that tell your brand’s story and turn strategy into what customers see.
Discover opportunities
We map your market, competitors and audiences, and turn their needs and goals into insights.
Set your direction
We develop positioning routes and the core of the brand strategy: the promise, value proposition, values or purpose.
Develop the concept
We turn the strategy into visuals and words: we build prototypes and choose the final identity, key message and pay-off.
Create the experience
We put the concept into practice across your activities, internal and external: brand elements, materials and tools.
Questions and answers
Where does brand development start?
With understanding the market, competitors and audiences. Only once we know how your brand should stand out do we choose the name, look and communication.
Do you also create the name?
Yes. If you need a new name, we develop it at the concept stage, based on criteria agreed in advance.
How is brand development different from creating a logo?
A logo is just one element of a brand. A brand covers positioning, promise, values, visual identity and the way you talk to your customers.
How long does it take?
It depends on the scope and how quickly decisions are made. After the first conversation I send a proposal with specific stages and timelines.
Who owns what is created?
You do. All files created and access remain your property.
Get in touch
Let’s talk about your business needs.
The first conversation is free and without obligation.